I have noticed a few similarities between this book and prior instructions in English classes. In previous classes I have seen templates for writing papers and was expected to use them. At first I thought this book would become boring very quickly because it began with templates, but it is open to deviation. The use of overstated terms like "he talks about" and "she says" should be avoided was also discussed in prior English classes. I guess some of these reminders should be accepted as fundamentals of writing.
This book contains many different approaches to writing that I have not seen in the past that appear to be compelling. I have never looked at the specific, in depth, contrast between what "They say" and what "I say". When writing I have made limited use of this style, mostly subconsciously. The authors suggest arguments are more effective when you take a conversational tone opposed to the "in a vacuum" tone. This may seem obvious but I have done this myself many times. Also, a conversational tone keeps readers interested in the material. Another tactic that must be used is to discuss what the opposition says regarding the topic; otherwise it looks like you are just rambling on about some random topic. It's suggested that you should start with what others say about your topic, and then add your thoughts in a balanced way. Before this reading I have used opposing positions and then defended my position against them, but I lacked structure. With regards to quotations, when I choose quotes in the past I assumed they were clearly stated and needed little explanation. After reading this section I realized I was wrong. I was a "hit and run quoter".
I found it interesting that the book says you do not have to "play it safe" in academic writing. Although I disagree due to previous class experiences, I like that it is being encouraged. After beginning with what "they say", the authors insist that we "remind reader of it at strategic points as your text unfolds".
Writing techniques that were new to me include suspending my personal beliefs when writing a summary thus giving an unbiased opinion. A writer can be discredited if the work is slanted in toward a certain view. When writing you should not be afraid to spend adequate time to develop a fair characterization of opposing views. It's better to give too much explanation of a quote than not enough. By not explaining the quote sufficiently, readers can be left confused.